Child and Adolescent Psychology

What we have here Is a set of new parents who find themselves In this position, and although they have discovered two likely candidates for caregivers, they also have another concern that most families deal with; a budget. According to our assignment, day care 1 has everything a couple could want, whereas day care 2 meets the state standard, but is lacking In some of the more extracurricular areas. From our text we know that this state In a child's life is very important, and that their development Is progressing at rapid rates, but Just how important are these extra items day care 1 has, compared to the minimum items provided by day care 2?They are both safe areas for children, the concern for the child's safety isn't an issue, but the parents really prefer the first day care over the second. So would money be best spent if they Just saved it for some other family need? Would the extra Items at day care 1 really make that big of a deference? According to our text you may be surprise d by the answer, It seems babies do more Han just sleep all day, and even when they are just lying around, they are learning more than one might expect.There has been some debate about when an infant begins to recognize shapes and forms, but with no doubt we know that very young infants detect contours of visual stimuli, (like hair, or the chin), but not long after they begin to notice the internal patterns as well. Older Infants additionally Inspect and analyze the components of complex stimuli, scanning a variety of their visual properties and carrying out a much more deliberate, and focused search. Hat does this mean for day care option 1?It means that those painting on the wall that may just look like good decorations, or shiny objects, are actually developmental tools that can help infants practice their more organized observations. (Bugaboo, Child and adolescent development Chip 6, Pig 1 90) If we have learned anything through the endless debate of nature and nurture, It Is th at the environment does play an important role in the development of people all throughout their lives. We also know that day care 2 has more children per caregiver ND that could be a concern for the new parents.Although there is debate between nature and nurture, both sides have agreed that both play a role in healthy development; day care 1 giving more attention per Infant could have more positive results. According to Erosion's Stages of Psychosocial Development, babies must find consistency, premeditatedly, Ana relativity In tenet caregivers' Detonators to gain a sense of trust and hope. We also know that Erikson believed that this process begins at birth and continues until about 1 year of age.With this information we can see why having few infants per care giver could be very beneficial to the new parent's child, versus having that attention split between other infants. (Bugaboo, Child and adolescent development Chip 1, Page) Attachment is very important for humans and the mor e I read about it, the more it seems you only get one really good shot at it. Attachment is that delicate time when a child bond with it's caregiver, usually a mother, but not limited to other people to a certain degree, and more one on one time given to the child is more time to assist the child in developing a healthy attachment.While this isn't the primary goal of a day care center, it is still taking place, even if it isn't consciously being practiced by the caregiver. With day care 1 we have more visual stimuli for the infant to observe, and more time with a caregiver, but what about the extra toys, and blocks lying around? Seniority stage (in Paginating theory), is the first stage of cognitive development, from birth to approximately two years of age, in which thought is based primarily on action.One specific part of the seniority diagram is the Coordination of Secondary Schemes, n which the infant is attempting to achieve a goal with their actions. This can be something as si mple as finding Wald, or more likely, for an infant, finding a building block that is missing from the table. The more objects there are for the infant to interact with, the more objects there are for the infant to hone their skills on. With all of this in mind we can see that day care 1 offers the best opportunity for healthy development given the items which assist in cognitive, social, and physical developments.

Character Analyzation “The guest” Albert camus Essay

Albert Camus’ story â€Å"The Guest,† takes place in the rough terrain of Algeria at the end of World War II. Algeria, under French control at the time, was very tense due to civil unrest of the Arabic people. The protagonist of the story is Daru, a solitary French schoolteacher who lives at a school on a remote plateau that has been deserted due to a freak snowstorm after eight months of drought. Two minor characters, a French policeman, Balducci, and an Arab prisoner arrive at the school. Balducci commands Daru to deliver the prisoner to nearby authorities but Daru has a conflict over the decision of whether or not to take the Arab to prison. In the end, Daru leaves the decision up to the Arab. The Arab, being a flat and seemingly static character, somehow contributes significantly to the existentialistic nature of Daru’s character and his actions. The author, an existentialist, tells the story with an indirect presentation. The central idea appears to be there is an inherent conflict between what different cultures view as morally right. We will analyze how the round/flat and dynamic/static qualities of the characters as well as the presentation affect the story’s central idea. Daru’s character, as the protagonist, is very round. In this story, Daru lives at a remote and solitary schoolhouse plagued by silence. Daru is confronted by the decision of whether or not he should deliver an Arab prisoner to the French authorities. We learn the prisoner is in custody for murdering his cousin over grain owed. The flat character, Balducci, represents the French authority and its moral code; while the Arab’s culture seems to permit this act: â€Å"His village was beginning to stir; they wanted to take him back† (105). Balducci gives his fellow Frenchman Daru an obligation to deliver the prisoner. Daru, who is utterly disgusted by the actions of the Arab, does not want to take him to police headquarters because of his existentialist beliefs: â€Å"Every bit of this disgusts me, and first of all your fellow here. But I won’t hand him over† (106). â€Å"That man’s stupid crime revolted him, but to hand him over was contrary to honor† (110). We can see that Daru is torn between what is actually right or wrong. He wants the Arab to run because he doesn’t want to make the choice himself. â€Å"He was amazed at the unmixed joy he derived from the mere thought that the Arab might have fled and that he would be alone with no decision to make† (107). Daru’s character is very dynamic. At first he refuses to bring the Arab to justice due to his existentialist beliefs. We can tell that Balducci looks down on the Arab while Daru, views him more humanely. Daru insists that the Arab doesn’t need to be tied up. Balducci’s character is static. He claims he doesn’t like putting ropes on prisoners but concludes by saying â€Å"But you can’t let them have their way† (106). Daru insulted Balducci by not wanting to comply with him. Later remembering Balducci’s farewell, he reveals â€Å"He had hurt him, for he had sent him off in a way as if he didn’t want to be associated with him,† and â€Å"he felt strangely empty† (110). The Arab’s character remains somewhat static throughout the story. The Arab got up several times the night before, as if almost wanting to escape, but came back in. With the task of delivering the prisoner at hand, Daru’s final choice is t o let the Arab choose his own fate, which was totally not what Balducci intended. The Arab does what he feels is right, or what he feels the governing society feels is right. He complies with French law, while ironically, Daru didn’t. The presentation is also very important in supporting the central idea of this story. A major revolt against the French colonists was about to take place. French control and law was in question. Should one culture be able to dictate laws upon another culture just because it is temporarily the governing body? In the meantime, Daru cooked for the Arab and ate with him, showing him trust and compassion. The Arab was surprised that Daru was eating with him. We can tell the Arab was scared and wanted Daru to go with him. During bedtime, Daru slept naked near the prisoner. This shows that Daru was letting down his guard: â€Å"Men who share the same rooms, soldiers or prisoners, develop a strange alliance as if, having cast off their armor with their clothing† (109). He watched as the prisoner quietly crept out of bed. The Arab was very nervous and got up several times, but Daru didn’t do anything. He was still hoping the Arab would escape so he wouldn’t have to deal w ith the whole situation. The next day the two hiked down the plateau towards the jailhouse. There, Daru showed the Arab the path to the prison, but also showed him the way towards pasturelands where nomads lived: â€Å"They’ll take you in and shelter you according to their law† (111). The Arab  ultimately chose the fate that French law had dictated. When Daru went back to the schoolhouse, he read a message on the chalkboard, â€Å"you handed over our brother, you will pay for this† (111). Here again, we see a conflict of views. Daru, upon not making a choice, inadvertently committed a crime amongst those people. Throughout the story, Daru referred to the Arab as the â€Å"guest.† The irony of this story is Daru is actually the stranger in a strange land while we might perceive the Arab as the â€Å"guest.† In conclusion, we see that different cultures have conflicting views about what is right and what is wrong. As an existentialist, Daru let the Arab decide his own fate. Daru felt if he took the Arab to jail, it would be wrong. He also felt if he told him to go free, it would be wrong against the French authority. Because Daru acted by not acting, he unintentionally committed a crime against the Algerian people. Ironically, Daru was in a catch 22.

What Are the Three Levels at Which a Product Can Be Seen?

Assignment No. 9 Rome Business School Q1 What are the three levels at which a product can be seen? In response, use a concrete example of product. The product is defined as a â€Å"thing produced by labor or effort or the â€Å"result of an act or a process†and stems from the verb produce from the Latin ‘produce' which means to lead or bring forth'. The first economic use of the word was by Adam Smith, known as the father of modern economics. -Kotler et al (1989) For marketers, it is useful to divide the product into three main categories, being the Core Product ( Also known as Core Benefit), the Actual product and the Augmented Product.You can see them in the diagram below with some examples of what they encompass. -Kotler et al(2006) I shall use the example of the Adidas Sports apparel, a product line which they have used heavy societal marketing to promote. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world. The 11% increase in sales in 2011 thanks to their new marketing efforts has meant an income of around 634 million euros. Out of this, they invested about 136 million euros in Marketing. About 1/6th of their income. -Adidas annual report (2011)The strategy behind selling their sports apparel, has been to differentiate the offering from their competitors like Nike by providing more customization for the customers. They say their key strategic pillars are: Gaining sales and market share with key growth categories such as running and basketball within Adidas Sport Performance Leading the industry in the fields of customization and interactivity across categories Expanding Adidas Sport Style in the fast-fashion business with the Adidas NEO label It is obvious here, that Adidas has invested heavily in developing all three layers of their product.The Core Product: this is the part of the product which satisfies the basic need of a consumer by providing a basic benefit. For Adidas apparel, it provides a com fortable clothing in which to do physical exercise. Adidas, how started producing the standard type apparel shirts we see today in the 1980s when they had their largest boom in sales. The core benefit, does not however distinguish the product from competitor's offerings, but it is useful to know in order to give the company a clear idea of exactly what need they are fulfilling.The Actual Product: This is the physical product into which the core benefit is translated into, but at this stage, the marketer has to make it physically and cognitively different from the competitor's offerings in order for it to sell and retain a unique position in the customer's mind. Kotler (2006) states that this can involve deciding on the quality level, product and service features, styling, branding and packaging. It is not the same as the 4Ps of marketing, because those include place and promotion, which are not direct product attributes.I shall describe each of these so as to give a full idea of wha t Adidas has done to define and perfect the actual product. a) Product Lines: In the 1990s, Adidas subdivided their apparel to appeal to three types of customer segments: the sportsmen ( for which they opened Forever Sport), this was based on the original concept of the brand by founder Adi Dassler . He made Adidas to help athletes perform at the peak of their ability, and this goal continues to drive the brand’s activities today. Adidas performance is focused on meeting the performance needs of all athletes.Forever Sport products are â€Å"engineered to perform†, bringing high-level, performance-oriented products and innovative technologies to the market. Forever Sport is structured into five main sports categories: running, basketball, football, tennis and training for sport. The brand-followers in the lifestyle market- or which they opened the style-focused Adidas Originals . The originals line includes the brand NEO. The Label focuses on more accessible price point s, maintaing a premium to competitors. From a geneder split point of view, adidas NEO is targetting primarily the girls who account for two-thirds of the business.The Original division allows adidas to increase its reach into the lifestyle market, without losing sight of its long heritage as the original performance brand. The Original division is geared specifically toward consumers who may be less active sports participants, but who are style setters and style leaders. It is these people who set the trends which are later adopted by the mass market. Originals speak to the needs and values of the lifestyle consumer with concepts that are smart, cool, positive, modern and alive. Adidas Originals are the perfect fusion of heritage sport authenticity and global street style.Lastly, for the sports-elite Adidas opened Adidas Sports Style . Adidas defined the last one as the â€Å"Future of sportswear, which includes the labels Y-3 , Porsche Design, Adidas SLVR and Adidas NEO. Their pos itioning statement was â€Å"Style your life† . The overall marketing statement that ties these three product categories is â€Å"Adidas is in all†. They made these product lines for the general public, but the main focus was on supplying the sports wear of the major sports , focusing on football, tennis, basketball, cricket and athletics and rugby. ) Manufacturing level: Adidas owns four factories in China, the US, Germany and Japan, as well as sharing manufacturing with 863 other factories worldwide, 60% being in Asia. For the Y-3 product lines, they have used expensive materials at times such as kangroo leather ( football shoes with kangaroo leather were worn by david bechkam in 2006) , and many shoes in the SLVR style, also have camel fur and the softest of fabrics available on the market ( which inevitably drives the price up) .Most of their apparel, especially for the sports shirts is made of a polyester/cotton blends. c) Quality level and Pricing: Adidas strives to â€Å"Make athletes better† , therefore the quality of their apparel has been produced to mirror that statement. The fact that their shirts are worn by the best athletes ( and celebrities) in the world such as Rafael Nadal in tennis, David Beckham in football and Suresh Raina in Cricket only prooves the quality of the apparel they sell. In their own words Ensures Adidas material quality meets or exceeds customer expectations Ensures Adidas takes a leadership role in the industry in terms of material quality and color management Leads material quality in the pursuit for continuous product and process improvement† -Adidas (2011) In regards to pricing, Adidas is still adopting a price skimming strategy on their new products. For example, shoes in the Y3 and SLVR line cost about 300-700 USD. The price decreases with more economical brand ranges such as the Adidas originals, but still remains higher than the competitors like Puma and Nike.They do also have used however p enetration pricing, especially in their new strategic markets like central Russia and china, to ensure their products stay competitive at the point of sale. d) Styling level : The style of Adidas has been focused around being a â€Å"young† for the type of customers which were the main users of the apparel: upcoming sports men , or people who want to be in shape ( therefore feel younger). They say the design of their clothing should be â€Å" elegant, timeless, honest, inspiring and courageous†.To ensure they recruited the best designers, they opened their own design academy with schools in Tokyo, New york and London, as well as hiring what is probably the world's best youth designer, Japanese Yohji Yamamoto . e) Branding: One of the biggest marketing achievements I think has been that of Adidas’s brand management, where they established almost unparalleled brand identity. They say their brand mission was to â€Å"be the leading sports brand in the world† and they described their brand values to be â€Å"Authentic, passionate, innovative, inspirational, committed and honest.Adidas believe that consumers want choice. Therefore, the group implemented a multi-brand strategy, which allows them to capitalise on opportunities from several perspectives, as both a mass and a niche player. According to that, the brand is able to keep a unique identity and focus on its core competencies, whilst simultaneously providing the group with a broad spectrum of products. International marketing is crucial for the group in its quest to generate substantial profits; as survival depends on their established presence on the global world market.Their strategy was to concentrate on specific customer needs and wants. As they put it â€Å" Only by identifying and understanding consumers’ buying habits, their fitness level, their motivations and goals for doing sport and their individual lifestyle, can we create meaningful products, services and expe riences that build a lasting impression† To do this , they divided each product segment e. g the Adidas originals into various brands which focused on target-specific wants as as to generate greater customer loyalty.Each brand is responsible for the execution of it's own strategic focus ( DE-centralized management approach) by creating a constant stream of innovative and inspiring products and generating communication strategies that represent each brand and category in an engaging and compelling way. Their major brands are: NEO, SLVR, Y-3( high price range), Reebok ,Adidas originals, Adidas golf and CCMHockey. Reebok is an especial success story of their brand because it didn't stem rom them, but was acquired as part of a global expansion strategy in It occupies a specific market which then support's Adidas's brand strategy instead of cannibalizing it. It's market is similar to that of the Adidas Originals, Reebok is suppose to make the consumers â€Å"fit for life†. I nnovation at the brand is rooted in developing technologies and concepts that enable consumers to train at their best every day, whether they are running to keep fit, exercising in the gym or participating in other fitness activities.Reebok Classics leverages the fitness attitude and roots of the brand into the lifestyle segment. Reebok thus focuses in-between the two ends of the consumer spectrum as you can see in the diagram below To give the product a brand identity, the focused on getting Brand ambassadors within sports as well as sponsoring many team shirts and events. For example, they teamed up with FIFA, clothing most of the world's football teams including Manchester united, Barcelona, Argentina, and recently signed up Manchester united winger Nani as their new brand ambassador.It is to be noted, they do not only have one, but several brand ambassadors for their different apparel product categories. For example, they hired NBA's champion Kobe Byrant to reinforce Adidas†™s support of the â€Å"best of the athletes† and also their design credentials. f)Packaging – Adidas helps customers distinguish between the fakes and the originals with the help of it's packaging. Most clothes bought even in the shops have several tags with manufacturing details, composition, designer information, history of the item, washing guidelines and a hologram with the logo that can be seen clearly.The packaging also helps to communicate the brand value's of sustainability. The packaging for the shoes for example comes from 100% recycled material, and to save on fuel costs, the weight on packaging has decreased by 33% since 2006. g) Service Features – Adidas tries to help it's customers find the right product for them, and most of their service is centered around this. In-store they have trained staff that can consult customers what is the best product depending on the sport they do, or what they want to achieve fitness wise.They also have stylists w hich in their major stores can help a person re-define their style. Lately, they set up a VFW( a Virtual Footwear Wall) . It's the first in the world and can be found at its flagship store on London's Oxford Street, which uses advanced touchscreen technology and real-time 3D rendered products to allow customers to find out more about products before they buy. They can rotate footwear, view it from multiple angles, zoom in to see details, etc. The Augmented Product: this part of the product is the non-physical part of the product.It usually consists of lots of added value, for which you may or may not pay a premium. It may include the warranty, the customer service support offered , Installation, delivery, financing help and after-sales service. The augmented product is an important way to tailor the core or actual product to the needs of an individual customer. The features of augmented products can be converted in to benefits for individuals. For Adidas, the augmented product of th eir apparel is that it provides a complete solution for the exercising needs of the individual.Through their marketing efforts, they have created an Adidas sports community to make the customer really feel as past of a group when they purchase the apparel. Adidas provides the customers it's brand as a way of definition of the self, as one aspires to have the brand personality. It therefore can be used as an group identification tool , for the group that one belongs in, and one that they aspire to be. To help in this, Adidas offers heavy customization of the product as well as the possibility of designing and ordering team shirts.In their websites miteam. adidas. com , they really try to create a sense of â€Å"team spirit† with their brand, and often those who have bought their shirts get invited to events such as their catwalk openings. Apparel is also waranteed for 6 months after purchase, with the possibility of returns if the client is not satisfied with the product. Q2. Provide examples of the four types of consumer products and how varies the way in which they are marketed. The United States Consumer Product Safety Act has an extensive definition of consumer product, which begins:Consumer Product-The term ‘‘consumer product’’ means any article, or component part thereof, produced or distributed (i) for sale to a consumer for use in or around a permanent or temporary household or residence, a school, in recreation, or otherwise, or (ii) for the personal use, consumption or enjoyment of a consumer in or around a permanent or temporary household or residence, a school, in recreation, or otherwise; but such term does not include— (A) any article which is not customarily produced or distributed for sale to, or use or consumption by, or enjoyment of, a consumer,Kotler et al(2010) describes five main types of customer products as you can see bulleted below 1) Convenience Products are those that customers buy frequently, i mmediately and with a minimum of comparison and buying effort. e. g candy, magazines and fast food 2) Shopping products are less frequently purchased and it is those that customers compare carefully on the basis of suitability, quality, price and style. Examples are furniture, clothing, used cars, hotel and airline services. ) Specialty products are those with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort . 4) Unsought product are consumer products that the consumer either does not know about or knows about but does not normally think of buying. Most major innovations are unsought until the consumer becomes aware of them through advertising. Classical examples are funerals and blood donations to the red cross. These products require a lot of advertising, personal selling and marketing efforts. ) Industrial products are those bought by individuals and organizations for further processing or for use in conducting a business. The three main groups are materials and parts, capital items and supplies and services. I have chosen four customer products, starting from the cheapest to the more expensive. I shall describe the marketing for these four consumer products: 1) Pink lady apples. ( Convenience Product) The Pink lady apples come from a variety called â€Å"cripps apples†, originally bred by John Cripps which made them an especially crisp and fruity variety.The apple variety is owned by the DAFWA( Department of Agriculture and Food,Western Australia) and run by IPLA ( International Pink lady alliance) which is a large collection of apple farmers that have special rights to cultivate the apple worldwide. Pink Lady brand apples must meet certain trade mark quality specifications. Criteria for the specifications include sugar content, firmness, blemishes and color. Inspections are regularly performed to ensure both the quality and traceability of the apple from the orchard to the shop.This is part of their marketing as the Origin is an important point of product differentiation. It brand started when one of the producers offered the apple to his wife for valentine, thus came the idea for the romantic theme of the apple and it's main slogan â€Å"Pink Lady-so much more than an apple†. Product: The main product features (part of the actual product) are : It's s elegant : with its characteristic glow and perfect complexion†¦ It’s good enough to eat ! It is sensual :with its voluptuous charm, subtle fragrance, delicate and juicy flesh, it is the most glamorous of apples.It denotes pleasure :its crunch combined with the subtle aromas of wild strawberries, vanilla, litchi and rose give this fruit a unique and long lasting taste! It is the perfect balance of sweet and slightly tart. -Pink apple. Com Their marketing campaign was aimed at increasing the apple's sales and positioning it as an apple of better taste and higher quality than comp etitor products . They succeeded, especially in Italy where 97% of the customers thought it was a higher quality apple than the others.They also highlighted the product's attributes, and marketed it for it's nutritional quality, having high amounts of Vitamin C, antioxidants and fiber. An initial campaign featuring Audrey Hepburn, heroine of cool girls the world over, propelled Pink Lady toward becoming the most popular girl in school. Marketing campaigns revolved around female-centric holidays , Valentines Day, mothers Day, and worthy, trendy causes (breast cancer research). To market the apple they have done the following: ) Branded it with appealing heart shaped stickers: Most competitors have products with round poorly visible stickers, but Pink Lady has put larger pink heart shaped stickers to attract the customers to buy the product in-store b)Promotion: Television campaign: One of the few apple companies that launched a very successful television commercial to highlight the r omantic nature of the apple . Their main target market is obviously women who care about their bodies and want to eat healthy nutritious but also great tasting apples.They also released a couple of arty Posters, featuring people eating the pink apple in Paris, worthy of bedroom decoration. Pink Lady has undertaken also a wide range of initiatives to boost the brand and consumption in the U. S. , forming alliances with other groups such as the American Cancer Council and Sherwyn Williams. The latter has been an important promotion strategy called ‘paint it pink’. Where the customers were encouraged to paint something pink in their life, and then they could submit the picture to the Pink company via their website and win cash prizes.They have also been involved in flash mob dances and enlisted Biggest Loser celebrity Ali Vincent as a Pink Lady spokesperson. It is hoped that other initiatives including pre-mix cocktail development and branded sliced apples could also boost the brand in the future. They have also aligned with Walt Disney companies to produce â€Å"Pink-Kids†, that will in the future not only sell apples that have a higher sugar content than the ones for adults, but also make pre-packaged snacks .Pink lady also uses heavy occasion-marketing , offering customers discounts, apple recipes, gift bouquets with roses and apples as well as cards with pink lady cartoons as a part to boost sales for occasions like Valentine and Mother's day. Online, through their website Pink lady offers many , recepies, competitions like the food photography award, customer opinion blogs. They use other websites such as facebook and twitter to promote awareness of the brand.They also organize and take part in events such as the Vitality show ( wellness and fitness exhibition in the UK), The Virgin London marathon and the Valentine's day bonanza, where the winner this year won a new FIAT 500. c) Elite Pricing: Pink Lady apples cost on average 3. 20 Euros per kilo, which is about 1. 50 euros more than their competitors. They distinguish their product through this, thus appealing to the more wealthy health-conscious customers. They target the generation X and baby boomer females, who have more disposable income on luxuries.As John Reeves, the CEO Says â€Å"The Pink Lady is high priced even when it’s on promotion† d) Place: Pink lady apples are not sold directly by the company but via upmarket retailers such as Coop supermarkets in Italy, or Waitrose and Sainsburys in the UK . Their marketing campaign recently has been aimed at increasing sales in developed countries of the world. Here, is an example of a couple of countries. They have started marketing with retailers in Brazil, India, China (giving import licenses in Shanghai and Shenzhen)and Russia.They do this by organizing B2B exhibitions and meetings, with potential wholesalers and retailers who then push the product to the customer through in-store promotions. For their direct customers, Pink lady applied the concept of Experiential marketing . They opened many kiosks on the high streets of the big cities like London, gave free apples away at offices, talked face to face with the customers and went into schools to tell the romantic foundation story. This really encouraged the customers to try the apple and then buy it. )Customer Relationship management : This was designed for email marketing to the 8,000 strong Pink Lady Club database to engage with Pink Lady loyalists, to promote the weekly competition www. pinkladysunshine. co. uk/your-sunshine-moment/ and encourage them online to enter the main competition. It also kept track of online poles, customer surveys and general comments posted about the apple online. Overall, the Pink lady has differentiated itself from it's competitors by positioning itself as an apple for women who was both nutritional and sensual to eat.The augmented product included the membership that one could have to the Pink club, the competitions one could enter, as well as the information one had on it's production and origins. The mainly societal marketing approach aimed to increase sales in the Northern hemisphere before moving onto the southern hemisphere worked incredibly well, letting them be the no. 1 favored apple of Europe by 2012 and providing them with a sustainable competitive advantage. 2) Zara Clothing: (Shopping Product) Zara is owned by the Inditex Group.Inditex Group is a large company based out of Spain running around one hundred stores dealing with textile design. Inditex operates over 4,350 stores worldwide with brands like Massimo Dutti, Bershka, Oysho, Pull and Bear, Zara, Zara Home, Uterque, and Stradivarius(History of Zara, 2008) Zara is present in 71 countries, with a network of 1,475 stores located in major cities throughout the world. The group also has a distribution center in Zaragoza, called Plataforma Europa, which distributes to all the Zara stores within Europe. â €  Marketline France Apparel retail industry report, 2008, pg. 20) Zara's marketing strategy has been centered around creating Zara clothing, not as a â€Å"fad† but more as a lifestyle choice for the independent working woman. They seek to bring the major catwalk models into the ordinary life by making the design more practical and economic. To do this, they had to understand the â€Å"psychology† of their customer needs. Including, what makes the customers re-buy Zara products and how they feel when they are wearing them. They discovered that 1/3 women don't like the way their clothes fit them.To overcome this, Zara recruited a team of designers that completely revolutionized the Product, making them â€Å"look beautiful† on almost every body. They did this by accentuating the style and neutralizing the body contours beneath the body. Now, the customers who wear Zara have an immediate â€Å"self esteem† boost, which is why the company boasts an incre dible growth of about 18% per year. 1) Place . Zara's target market is the Euro-chic crowd who wants more fashionable clothes with a shorter lead time. Zara produces lower quantities of clothing, therefore the supply of their items are very scarce.Zara relies more on location of a retail establishment rather than advertising to attract customers. Only . 3 percent of sales are spent on advertising for the company compared to that of its competitors who spend around 3. 5 percent. Zara is more concerned with finding the exact retail site that best suits the company rather than spending the extra money on luring customers into the store . They usually book the bottom floors in large shopping malls, so they are the first stores which a customer visits, and they also ensure that their spot on the high street Is in the most visible areas and install very large windows in their shops.The inside of their stores is usually moderately lit, with a minimalistic furniture and decor, and a definit e â€Å"professional† vibe. This matches with Zara's brand personality . 2) Pricing: Zara has often adopted a market penetration pricing strategy by positioning itself cheaper than most of it's competitors as you can see in the diagram below: c -Slideshare(2012) They give many coupons, online discounts and do frequent bargain offers in their shops. They seek to keep the prices fairly low and to provide quality. as can be seen in the diagram above). The pricing ties in with their logistics strategy to have a high turnover of clothes. Louis Vuitton's Fashion Director Daniel Pietter has described the brand as â€Å"the most innovative and devastating retailer in the world. Zara has a reputation of disrupting the market wherever it goes. A clear brand proposition has been crucial in the brand’s success. This is a great example of a brand built on a simple idea that is delivered ruthlessly and at a good price† –Daniel Pietter ,New York times(2010) ) Promotion: Zara, compared to her competitors in the haute fashion world has never been a big fan of using television commercials, but rather celebrity endorsement. The most chic considered stars like Angelina jolie, Scarlett Johanesen and Nicole Kidman have all been famous supporters of the Zara brand. To reinforce this celebrity image, all of their marketing material like their brochures glossy, expensive looking and glittery. However, they never make adverts on large billboards nor use posters. Because they do not use a lot of TV advertising, they are spending relatively little on their marketing campaign( about 0. % of total revenue). Therefore, their marketing strategy is focused around Zara's presence in the world and rapid expansion and distribution of it's stores. With more than 1,500 stores around the world in over 70 countries, they open around 150 new stores every year. With the brand becoming world renown, the company is also focusing on sustainable marketing by opening stores whic h consume 30% less energy compared to the average conventional store. The new stores also save 50% of water consumption and maintains their CO2 emissions below 150 toms a year.With this said, I have to add that Zara does however organise fashion events to attract it's clients. They are present in almost every international fashion show from Ethiopia to Finland. This presence not only promotes their brand amongst the elite, but also gives their designers plenty of inspiration for the constant innovation they have to deliver. 4) Product : On-top what I have already mentioned in my opening paragraph , it should be noted that Zara produces most of it's clothes in-house, and rarely outsources to ensure major quality control.If they do decide to outsource, they move their factories to places like Romania and the Czech republic rather than the developing world. This way they also spend less on transportation and can implement a Just-in-time manufacturing approach which guarantees there is a lead time of 2 weeks between the design of the clothing and it's appearance in the retail shops. It should be also noted, that Branding is not a big part of Zara's marketing like Adidas. They never place their logo on any of the clothing they make to avoid competition from imitator products.Instead, they train their customers to have a ‘good eye' on what is the real Zara product and what is a fake. Overall, with minimum marketing effort, Zara is an interesting company because they have demonstrated to the world you can still have customer loyalty and grow rapidly by offering a great value proposition instead of investing heavily in marketing campaigns. In the end, it is the customers through their own word of mouth that promote Zara the most. 3) ING Direct Online Banking:(Specialty Product) ING Is the world's biggest online bank, founded in 1991 and the fastest growing bank in UK history.It's main target market is the Generation X and Y who know how to navigate the internet very well , who do not have time because of their busy schedule to go to a regular bank, because of their restricted opening ours and also who are interesting in saving the money they have. Regular bank accounts make it easier to take out money, but online banks are more geared to saving money, which is why they usually do not have a minimum deposit requirement. a) Product: ING direct offers banking services and support 24/7 for wherever you are in the world.The service aspect of their product ( the augmented product) is their biggest competitve advantage and biggest source of differentiation. Unlike other online banks and investment groups like Ally bank and Perk Street, they assign every customer to a bank representative which stays with you for as long as your relationship may last in the bank. This is part of their CRM efforts ( Customer relationship management) and it has proven to be a big success because people feel less afraid of being just another face in the crowd, and kno w there is a person in the bank who knows about them and can serve them faster.The customer does not have to pay service fees as well, as in a regular brick and mortar bank and they offer low interest rates to borrowers and high rates to savers. All of this does great word-of-mouth marketing for the bank, who being online relies on it more heavily than a traditional bank , due to the fears of online scammers. Another big source of marketing for them and differentiation comes from their customer-specialised products.They have accounts for kids ( Kids Savings accounts), Business Accounts and for Pensioners that are more flexible than traditional banks and offer more benefits, and also a cash prize everytime someone opens an account : major way to attract clients. b) Promotion: ING Direct brands iself as the â€Å"Forward thinking† bank. It tries to deliver innovative marketing campaigns, mostly in the form of billboards, posters and television commercials to it's clients. It ma kes an effort to associate it's brand with all the number one achievers in the sports and business world.For example, has recently signed a contract with Ferrari and Formula One to become the major sponsor of their events. They invest also in the promotions at Football games, large billboards and Tennis championships. Recently, they launched a new brand positioning campaign which should make clients see them as â€Å"the most convenient way to do everyday banking†. For this sey made a 60 second youtube spot, which was then viewed on select tv finance and news channels like CNN, CBC, CTV, Global and TVA, as well as specialty channels including HGTV, History, TSN, RDS, Series+ and Canal D .However, a huge aspect of their marketing efforts still is Viral Marketing . They are heavily dependent on website advertising space, you-tube video clips, facebook and twitter online presence to increase brand awareness. They also partnered with application builders to be part of the increas ing app market. Now, if you download Sharebuilder app on your smart phone, you can use money directly from your online ING account to invest in the market. The CEO Jim Hemmer says â€Å"†ING Direct's mobile banking and trading apps are innovative and reflect the personality of the brand,†Overall, ING's financial products have succeeded because it understood it's customers. The money ING saved from not building physical establishments, they passed these cost-savings directly onto the customers who now get cash prizes when they open an account, very good rates and no service fees. The marketing has been mostly online for them, even if they still do sponsor many sports events, but most importantly it's a bank who has thrived like Zara on word-of-mouth, and based it's biggest advertising on the actual products it offered-being more price competitive, more personalized and more appealing than the competitor's offerings. ) Nomenus Quarterly ( Unsought product). This magazine is the most expensive in the world ( about 2200 pounds sterling) and came out as a limited edition of 50 published pieces. It was created by the German artist Erik Madigan Heck, as an attempt â€Å" to create something of lasting real beauty†. It's publications show photographic spreads of fashions by Azzedine Alaia and Ann Demeulemeester (shot by Heck himself), as well as works by some of the art world's greatest figures, including Lucien Freud and Anselm Kiefer.It has to be noted that all art in the magazine are one-off exclusive and original pieces, therefore the product offering appeals not to those who are interested only in art, but also photography and art collectionists. Price: Of course, with the price tag of over 2200 pounds, it is a magazine for the 1% elite of the society who are interested in alternative art forms represented through painting and photography. The price does quite a bit or word of mouth marketing for it, as it is the most expensive, and because of this, boasts quite a few online publications solely on its pricing strategy.Erik comments directly on the price saying â€Å"Let people pay the highest price, because you know what, we have the best product out there and it's worth it. And it works. It sells out before it even launches. † Packaging: The product comes in a unique black box-set laced together with a silver silk ribbon , in which inside there is the magazine. It is not only to protect it, but also to introduce the publication. Please see the picture below, from their own website. Place: The product sells online, through its own website, or you can view it for free online! Erik calls it the Robin Hood deal of marketing, that is give it for free†. He understands that the real customers buy the work to treasure the collection of art which is inside, not to merely have a flip-through. The magazine can also be found at exclusive book clubs like Damien Hirst and stores around mostly London and New York. Then, t here are many magazines and televison shoes who quote from the magazine, or use part of it's contents, giving it free publicity. For example, Vernissage Tv-an exclusive art and fashion channel is notable for citing Nomenus quaterly and showcasing it's work in a couple of short documentaries.Promotion: The magazine promotes itself through the business network of it's founder, Erik, who basically does not spend anything on promotion he claims, apart from the website expenses. All of the clients of the magazines are mostly designers who know him, or connected interested peoples like Kevin Roberts , C. E. O of Saatchi & Saatchi. As a way to promote the magazine itself, its pages feature exclusive photographs of celebrities and major art figures. For example, the latest issues had photos of the supermodel Mary Katrantzou and Tilda Swinton. In conclusion, Nomenus quaterly has demonstrated that passion does pay.It breaks away from the other examples I have used, because it plays in a very niche market of the cream of the high-class, who have very specific and complex wants-especially if they need to pay that kind of price for the product. It's marketing is almost purely word-of-mouth, and has worked extremely well for this magazine that delivers beautiful original work and has in it's own market no direct competitors. A completely original, innovative and eccentric consumer product that has demonstrated that via differentiation and quality, it has occupied a very specific market niche and gained a loyal customer base for the long-term. . What is a brand? Why are there many people willing to pay more for branded products than non-branded? A brand is a â€Å"name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. â€Å"Branding† began as a way to tell one person's cattle from another by means of a hot iron stamp, and today it's still doing the same thing- differentiating products fro m each other. -The American Marketing Associations Dictionary (2011) â€Å"Brands may be the most important tools for creating value and profitable customer relationships.Marketing is about building brands that connect deeply with customers. † -Kotler et al(2010) People are more wiling to pay for a branded product than for a non branded because of the concept of Brand Equity. Brand equity is the differential effect that knowing the brand name has on the customer response to the product and it's marketing. To explain this further, I shall use the example of a couple of Iconic brands. These are defined as having aspects that contribute to consumer's self-expression and personal identity.Brands whose value to consumers comes primarily from having identity value are said to be â€Å"identity brands†. Some of these brands have such a strong identity that they become more or less cultural icons which makes them â€Å"iconic brands†. Examples are Apple, Nike, Mc. Donal ds and Harley Davidson. People pay more for these brands because of the deep connection these brands have been able to make with their customers. Holt (2004) identifies four main elements to creating iconic brands, which will create a bond with the customer and justify the higher prices than non branded products. Necessary conditions† – The performance of the product must at least be acceptable, preferably with a reputation of having good quality. â€Å"Myth-making† – A meaningful storytelling fabricated by cultural insiders. These must be seen as legitimate and respected by consumers for stories to be accepted. â€Å"Cultural contradictions† – Some kind of mismatch between prevailing ideology and emergent undercurrents in society. In other words a difference with the way consumers are and how they wish they were. The cultural brand management process† – Actively engaging in the myth-making process in making sure the brand mainta ins its position as an icon. Kotler et al(2010) also adds that if the brand is going to be successful, differentiation from competitors is not enough. It needs to be relevant to the customers needs. The more there is a tight fit between the what the customer wants and what the brand gives and stands for, the greater chance of attaining a long term competitive advantage. To summarize, the branding done by companies makes people pay more for them because : )They have an Emotional connection to the brand- like McDonald people associate It with fun and tasty food. -relating somehow back to their childhood and family bonding. 2) It gives them a way to Express their identity through the brand image or personality. For example, buyers of Harley Davidson are usually men who want to feel more masculine and ‘rebellious'. 3) They are guaranteed a certain degree of quality and security as with the case for Parmigiano cheese, customers repeat purchases because they know what to expect in t erms of taste, thus it's part of a dissonance-reducing buying behavior. ) It gives customers a greater Self Esteem, for example, women who buy Fendi apparel get an immediate self-esteem boost from the purchase because they feel they are a step closer to their aspirational group, and feel they have ‘rewarded' themselves in making that purchase. In conclusion, for a brand to remain successful, it must rely less on the product's tangible attributes and more on creating surprise, passion and excitement surrounding a brand. It must also make sure that it's brand image and personality does not suffer as the business extends it's product lines or invests into new products. Q4.What are the four characteristics that affect service marketing and the additional marketing considerations for this sector? The service sector is one who's grown is increasing greatly. They not account for about 79% of USA's gross domestic product. There are two different types of services; the public ( offered by government and non-profit organizations, and the private ones ( offered by all business organizations). Kotler et al (2010) state that there are four main characteristics that define and affect services. They are: Intangibility: Services are intangible and do not have a physical existence.Hence services cannot be touched, held, tasted or smelt. This is most defining feature of a service and that which primarily differentiates it from a product. Also, it poses a unique challenge to those engaged in marketing a service as they need to attach tangible attributes to an otherwise intangible offering. Heterogeneity/Variability:Given the very nature of services, each service offering is unique and cannot be exactly repeated even by the same service provider. While products can be mass produced and be homogenous the same is not true of services. g: All burgers of a particular flavor at McDonalds are almost identical. However, the same is not true of the service rendered by the same coun ter staff consecutively to two customers. 3) Perishability: Services cannot be stored, saved, returned or resold once they have been used. Once rendered to a customer the service is completely consumed and cannot be delivered to another customer. eg: A customer dissatisfied with the services of a barber cannot return the service of the haircut that was rendered to him. At the most he may decide not to visit hat particular barber in the future. 4)Inseparability/Simultaneity of production and consumption:  This refers to the fact that services are generated and consumed within the same time frame. Eg: a haircut is delivered to and consumed by a customer simultaneously unlike, say, a takeaway burger which the customer may consume even after a few hours of purchase. Moreover, it is very difficult to separate a service from the service provider. Eg: the barber is necessarily a part of the service of a haircut that he is delivering to his customer.The additional marketing considerations for this sector are that a company must realise that increasingly what drives customer satisfaction is the level of services and the extra services offered compared to competitors, even if a company is selling a physical tangible product. E. g Sky-tv offers free installation when a customer purchases a good. This is part of the augmented product, but it also gives them an advantage point over their competitors. This said, companies must realise that the point of service devliery is when the employees ( representatives) of the firm meet the customers.Successful companies must focus their attentions on both the employees and the customers in order to achieve a satisfied client. This is part of the Service profit chain, that is the chain that links service firm profits with employee and customer satisfaction. For it to be successful it needs Internal service quality- superior employee selection and training to support them when dealing with customers Satisfied and productive service e mployees- the ‘extra smiles' are always passed onto the customer and adds more value to the overall service deliverySatisfied and loyal customers- if people had good service, it is more likely they will repeat purchase and give out a positive word of mouth Healthy service profits and growth: this is the final stage of the link which gives superior service firm performance. To ensure that this chain works well, marketers need to keep their employees happy and keep a good communication from the front-line employees to the top management. To ensure it all foes well, they have to employ a degree of Internal Marketing. Kotler et al(2010) say that internal marketing means that the service firm must orient and motivate its customer contact employees and supporting service people to work as a team to provide customer satisfaction,infact internal marketing must precede external marketing. An Example is the Four Seasons hostel , that invests on their human resources to motivate, reward and correct their employees when necessary , empowering them with the right motivation tools. They give a constant training in order to contentiously improve the service.This in turn, improves the quality of Interactive marketing , being the satisfaction the customer gets after being delivered with a certain quality of service. If this is successful, the customer will repeat purchase and spread a positive word of mouth. REFERENCES Kotler, Philip; Gary Armstrong (1989). Principles of Marketing, fourth edition (Annotated Instructor's Edition). Prentice-Hall, Inc.. pp. 639 Kotler, Philip. , Armstrong, G. , Brown, L. , and Adam, S. (2006) Marketing, 7th Ed. Pearson Education Australia/Prentice Hall. Kotler,Philip. ,Armstrong,G. (2010) Principles of Marketing 13th Ed.Pearson education. Australia/Prentice hall. History of Zara. (2008). Retrieved November 3, 2009, from Zara-Clothing: http://www. zaraclothing. net/history-of-zara/ MarketLine. (2008, July 8). Zara company profile. Retrieved from http://www. marketlineinfo. com American Marketing Associations Dictionary. Retrieved 2011-06-29. Holt, DB (2004). â€Å"How Brands Become Icons: The Principles of Cultural Branding† Harvard University press â€Å"Harvard MA Websites: http://adidas-group. corporate-publications. com http://www. adidasdesignstudios. com/ http://www. cpsc. gov/businfo/cpsa. pdf ttp://www. freshfruitportal. com/2012/02/06/how-pink-lady-plans-to-build-north-americas-most-recognized-fruit-brand/ http://pinkladyapples. co. uk/story http://www. pinkladyapples. com/news/news. asp http://www. slideshare. net/preciousssa/zara-marketing#btnNext http://www. zara. com/ http://www. trulydeeply. com. au/madly/2011/06/16/zara-brand-launch-marketing-australia/ http://fashiongear. fibre2fashion. com/brand-story/zara/advertisements. asp http://www. ingdirect. ca/en/ http://www. marketingmag. ca/news/marketer-news/ing-adopts-new-positioning-unveils-new-marketing-50970

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Annie Referral Consuming Fashion - Essay Example Globalization is believed to bring about certain changes in every aspect of the business environment. It is in this context that Gen Y deciphers those attributes which in turn showcase the apparent channelization of globalization effects with increasingly homogeneous trends and demand for innovation in the various parts of the world. It is worth mentioning in this regard that consumer behavior happens to impose strong impacts on the marketing strategies defining its direction and objectives. This particular notion of contemporary marketing can also be apparently observed in relation to Gen Y customers. For instance, the behavioral traits deciphered by this particular customer group signify the greater influence of quality features and uniqueness possessed by the offered product and/or services. The group also indicates towards their favoritism concerning continuous innovation. Contextually, these features tend to give rise to both opportunities and challenges for the marketers. Where opportunities can be identified in terms of creating brand equity through continuous innovation, challenges can be recognized in relation to the rapidly and constantly altering preferences of the customer group which must be taken into account while deliberating on the marketing strategies. Therefore, it can be affirmed that the consumer behavioral traits possessed by the people belonging to Gen Y indicate a greater significance of consumer-centric marketing strategies in the current scenario.

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Injustice of the justice system - Essay Example The first mode of injustice is evident among the Virginia Police department that was undertaking investigations in relation to this case. It is evident that their investigations were conducted in a manner that coerced the four men to confess that they had committed the crime. To begin with, during the process of interrogation, the police claimed that they had evidence and could prove that the four men were responsible for the rape and the murder. In the video, various ways that were used to coerce the four men to admit that they had committed the crime are elaborated. The first mode used by the police investigators is through application of high level pressure interrogation methods for instance: Yelling at suspects and continuously calling them lairs. Moreover, the police also kept the four men in custody and kept threatening them of death sentences as well as severe torture techniques like depriving them of sleep. In addition, the video explicit how the police interrogators used false accusations after undertaking polygraph tests insisting that the four accused persons were lying and had failed their polygraph tests. This made the suspects became emotionally and mentally worn-out thus leading to their false confessions. There is also information in the video in regard to the manner by, which police pressured interrogation confuses suspects and compels them to admit that they had committed crime and implicates other close friend for example: In the video, Dick one of the Norfolk four accepts that he was confused by the polices’ hypotheses and interrogations thus, was compelled to implicate his fellow sailor, Wilson, who confessed ultimately. Another form of injustice the justice system is depicted by the manner by, which the police apply coerce guilty persons to confess that they had committed crime together with other

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Should companies engage in Corporate Social Responsibility programs Why or why not - Essay Example All the efforts of the companies meant for this purpose meet the merit of bringing up positive results as they reflect on improved concerns for environment and the public as a whole. The essence of CSR is growingly promising as the world market turns rapidly competitive with the inevitability of consideration for global communities in the wake of emergence of multinational companies in corporate business. Whether companies should engage in corporate social responsibility programs is a one-sided debate in which there can possibly be no opposition. In recent years, many CEOs and heads of major corporate business groups identify that ‘a strong CSR program is an inevitable thing’ for achieving effective business leadership (â€Å"Corporate social responsibility..†). However, it is a challenge before many companies to meet the global social responsibilities on par with the struggle for excellence in achieving the traditional goal of economic profit. In this regard, according to a thought of Lawrence and Weber, social responsibility requires companies to balance the benefit to be gained against the costs of achieving those benefits (46). As such, the managers of the organizations are responsible for meeting the desired fields of credit for both the owners of the business and the consumers of the product of the company without letting the firm any decrease in its profitability. From every angle, the stability of a company is guaranteed by the willingness of its employees to offer optimum worth to it. It is also undoubted that they chose to work in a company that claims high regards of social reputation. As Lawrence and Weber point out, social reputation is a major intangible asset that adds to the organization’s wealth (53). With days passing, the thought of business giants changed from merely making profit to being committed to social responsibilities as the majority of world population wanted their basic needs to be attended by the rich. As a result of the

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Commercial debate - Essay Example In such a case, the agent himself will be held to be liable to the third party for a breach of an implied representation of authority. Moreover, a breach of such a kind would exempt the agent from claiming any reimbursements of expenses incurred in the line of duty or his own service associated charges. Where an agent purports to act in a way not expressly stated by the principle, his duties are considered in light of any implied authority awarded by the principle. Hence, an agent who engages in a contract for the supply of goods for the principle will be impliedly allowed to sign documents of payment and title for the principle (Rosenbaum v Belson (1900) 2 Ch 267). However, the concept of implied actual authority is applied cautiously by the courts in interpreting agreements and the act done by the agent must truly be incidental to his tasks. Thus, factors such as the course of dealings which are widely accepted in the line of business between the agent and principle (Nickalls v Mer ry (1875) LR 7 HL 802)), his occupation and profession, and the test of usual authority all apply to the determination of the agent’s scope of authority. However, there are cases where the extent of the authority of the agent is overridden by the third party’s reliance on his representation. The presence of this ostensible authority is what is essentially made available to the third party, as in practice the third party would rarely ever get to see the terms of the actual contract between agent and principle. Thus, given that he relies on the apparent authority of the agent (which includes knowledge of the agency, knowledge of the presence of a principle, and reliance on the representation of the principle (see The Tatra (1990)), the agency will operate by virtue of the Equity principle of estoppel, enabling the principle to be bound to the third party even if the agent acts outside the authority awarded to him by contract so long as the agent acted within the authorit y represented by the principle to the third party. This has the ability to negate the consent of the principle as the agent may very well be acting outside the authority granted to him by express or implied actual authority, and exists solely in favor of the third party (Freeman and Lockyer v Buckhurst Park Properties (Mangal) Ltd (1964)) who has altered his position in reliance on the representation of the agent. Equity in this case creates an agency by estoppel binding the principle to the contract with the third party. Thus, it follows that to establish apparent authority all which is required is a representation by the principle of appointing the agent as his representative agent and the third party to rely on that representation to his detriment. No further allusion is required by the principle, so much so that the representation may even be made by silence (Spiro v Lintern (1973)), along with the third party knowing or possessing some knowledge of his capacity as agent of the principle. This is one case where the agency is created without strict adherence to the consideration of the actual extent of the aut

Self Evaluation Essay Example for Free

Self Evaluation Essay I believe that self evaluation is a very important factor that can show you or to the English mediator the level o performance of a medical student in the first or 2nd year ,and this can have advantages and disadvantages because each and every student has a potential in writing reading or listening to English. First of all, for example in the first semester we did a lot of communication during the English classes debating the Dax Cowart case and other interactional classes, but not all the students participated at a constant level each class. Many of them didn’t reached their potential at this oral debates because they are shy or they didn’t want to attract attention from the students, But in opposition with American classes were all the students are free to express their ideas and concerns. Second of all I find it very interesting the way our English classes managed to attract our attention in a very good way even though not all of us were fully within the lessons but we tried our best scoring a lot of yellow cards for bonus and encouraging ideas. This system is very appreciated in England and has a lot of success now in Europe. In this way you can evaluate the creativity the ideas and how well are them structured and explained in a way to impress the mediator. From my point of view I think that a very good way to evaluate a person is to make him show the potential that he has In order to open the Pandora’s box. Every method must be tried and I think that your methods were very good indeed and you are doing a perfect job in each and every aspect of your job. Those exercises with the pictures showed in front of the class were very good and imaginative, or placing in the right order the small sized fragments of the text ,or even when we had to write our thoughts in the dreams wall. These were very interesting and in the same time very useful for us. In conclusion self evaluation is very important for the English  mediator and the students because you can reach the top by being evaluated correctly including all the aspects on knowing medical English. Here at our English class I believe that our knowledge was fully recognized and marked with very good grades in the first semester being appreciated for our efforts. The atmosphere was great we all participated in a high number in all the classes making English class a way to relax to express your feelings and to make a family along the students. We relaxed from our anatomy and biochemistry classes and we were concentrated to more active and interesting debates from English.

Rehabilitation Of Offenders In British Criminal Justice System Criminology Essay

Rehabilitation Of Offenders In British Criminal Justice System Criminology Essay The modern day criminal justice system in Britain is geared at the rehabilitation of offenders so the prison system is not only a means of incarceration to remove the offender from posing any danger to the public, but also a vehicle for preparing the offender for release and re-integration into society. The Criminal Justice Act 2003 (which has been amended by the Criminal Justice and Immigration Act 2008) sets out the criteria for dealing with dangerous offenders and is important to the court for sentencing purposes. Dangerous offenders are identified by reference to the commission of specified violent and sexual offences set out in Schedule 15 of the Criminal Justice Act. That Act says that a court must determine whether there is a significant risk to members of the public of serious harm by the commission by him of further offences (Criminal Justice Act, S 229). In a recent case the Court of Appeal held that in determining dangerousness the court was not confined to considering only admissible evidence and could consider, as it did in the case, an alleged history of violence although the offender did not have convictions (R v Considine and Davis, 2007). Public protection was enhanced under the Criminal Justice Act by the introduction of a sentence of imprisonment for public protec tion which ensures that certain offenders are not released until the Parole Board determines that it is safe to do so. Problems arise because although the term dangerous offender is used in a general way it is in fact extremely difficult to predict who is dangerous as individuals vary in their behaviour. Not only do individuals vary as between each other so that there are differing degrees and shades of dangerousness but also, on an individual basis, the scope for carrying out dangerous and violent acts may vary on a daily basis. The notion of dangerousness is therefore extremely complex in itself and is capable of shifting on an individual basis whereby assessing and predicting future behaviour can be compared to attempting to mould soft sand into a permanent form. Human nature can be fundamentally and inherently unpredictable even among stable law abiding individuals, so when mentally unstable people are added to the melting pot, the decision as to assessing their dangerousness becomes more complex. In the UK, policies addressing those with dangerous and severe personality disorders (DSPD) has expanded considerably in recent years against a background that people with personality disorders should not be precluded from accessing services available to the rest of society. The DSPD programme deals with patients who have the most severe personality disorders. The DSPD programme offers an intensive multi disciplinary treatment programme based on individual need and comprising a cognitive-behavioural group-based intervention approach with opportunities for social interaction, in ward-based community meetings for example. Specific treatment includes offence-specific groups, such as sex offender group and violence reduction programmes. There has been a shift of policy from placing people with DSPD in prisons into secure hospitals with the National Health Service taking a more active role in providing treatment. A smaller number of medium secure and community places have been programmed, but so far the implementation has fallen behind target and the rehabilitation of DSPD patients back into the community remains extremely challenging. Evaluation of the DSPD programme is a work in progress and the impact of this policy on reoffending rates remains to be deduced. Persons assessed as having DSPD must be detained for treatment and discharge from detention is dependent upon a test of public safety as against favourable responsiveness to treatment. The link between dangerous behaviour and mental illness remains embedded in public opinion despite the attempts of mental health practitioners to highlight the absence of such a connection. A study of public opinion towards schizophrenia found that 70% of respondents view this group as dange rous (Crisp et al, 2001). Regarding treatment in the community following release from prison or hospital, Leung cites the European judgment of W v Sweden 1988, in which compulsory medication on discharge from hospital was not a deprivation of liberty and would not impinge Article 5 of the European Convention on Human Rights (Leung, 2002). Prison population has increased dramatically over the last fifteen years from circa 43,000 at the start of the 1990s (Home Office, 2005a) to in excess of 80,000 today. Although there are numerous reasons given to explain this startling increase, the focus of the public on dangerousness is one such explanation. In 2006 a review was conducted which claimed that prison was the best place for dangerous offenders as it stopped them from re-offending (Home Office, 2006a, p. 32). In 2007 with the creation of the Ministry of Justice the preceding approach to detaining dangerous offenders for a long time did not change. On the contrary, the newly formed Ministry reiterated that prison places are available to protect the public from dangerous offenders (Ministry of Justice, 2007, p 4). The 1990s preoccupation with public protection shaped the policies of protecting the public from the risk of serious harm arising from violent offenders and the aim of responding more effectively to the risk of paedophiles and the increase in child sex abuse (Grubin, 1998) Within the UK the population is generally extremely fearful of the level of violent and sexual crime (Ditton Farrell, 2002; Kemshall, 2003). The focus on this type of crime has been exacerbated by the media and even when crime rates are shown to be falling, the public perception is that they are living in a more violent society. Dangerousness has therefore been widely used to describe an increasing amount of offences and has been accompanied with an expectation of more punitive sentences to deal with the increase. Barbara Hudson asserts that there has been a significant shift from doing justice to controlling risks as the goal of law and order and penal strategies (Hudson, 2002; p 101). The modern society is characterised by the increasing scope and influence of the mass media. The far reaching scrutiny of the global mass media means that the negatives of modern society are reported and in terms of criminal justice, its failings can be exposed. Such exposure is accompanied by cynici sm towards expert opinions and the positive effects of legislation (Garland, 2000). Garland (2001, p178) has described the space between the community and prisons as having become more strictly enforced stating that Those offenders who are released into the community are subject to much tighter control than previously and conditions that continue to restrict their freedomà ¢Ã¢â€š ¬Ã‚ ¦.the community into which they are released is actually a closely monitored terrain, a supervised space, lacking much of the liberty that one associates with normal life. Commenting on a Panorama programme broadcast in 2006, HM Chief Inspector of Probation said he thought the programme made a fair point when he said that general talk of close supervision and monitoring of offenders can give a misleading impression to the public of the extent of measures taken to prevent them (Bridges, 2007). It is clear in the early stages of this essay that there are different views on the nature and extent of monitoring to which dangerous offenders are subjected on their release from prison. Academics like Garland above consider the measures stringent, tantamount to imprisonment within the community, whereas the enforcers of those measures, probation workers, maintain that it is unhelpful to make it sound as if community service is prison in the community which it plainly is not (Bridges, 2007 p 4).

Effects of Oestrogen Changes

Effects of Oestrogen Changes Executive function is influenced by oestrogen- in the brain the area associated to executive functions, memory and attention is the prefrontal cortex (Pettit, 2013). As during the female lifespan the levels of oestrogen changes, and the executive functions experiences some issues when these levels are low, for example after childbirth and around menopause (Craig et al., 2008). Although the low levels of oestrogen after childbirth and lactation are temporary, after the menopause these levels do not increase naturally. As the world population experience longer life span, some diseases are estimated to increase with age. One of the most common type of dementia is Alzheimer’s disease, which mostly occur in later life (Lephart Hedges, 2003). Alzheimer’s disease affects the working memory, attention planning and other executive functions; it is a progressive disease and it is considered by deteriorating cognitive deficits, affective disturbances, delusion, and on the later stages, it also start motor and sensory problems (Lephart Hedges, 2003). Most of the patients with Alzheimer’s disease showed episodic memory loss, semantic memory loss and depressed mood (Ka Birkha, 2000). In the brain of an Alzheimer’s patient, the episodic memory loss is related to severe pathological changes within hippocampal and parahippocampal structures of the medial temporal lobes (Hyman et al., 1984 as cited in Ka Birkha, 2000) and to a deficiency in the neurotransmitter acetylcholine (Coyle et al., 1983 as cited in Ka Birkha, 2000). In 1975, a pioneer study in rats found that oestrogen upregulates the activity of choline acetyltransferase in the rats brain (Luine, Khylchevskaya, McEwen, 1975). After ten years, another study confirmed that the activity of choline acetyltransferase in the medial aspect of the horizontal diagonal band nucleus, the frontal cortex, and cornu ammonis 1 (CA1) of the dorsal hippocampus were increased after the administration of oestrogens (Luine, 1985). Furthermore, the human nucleus basalis of meynert (a telencephalic structure that provides most of the acetylcholine to the cerebral cortex) in Alzheimer’s disease has been noticed the upregulation of oestrogen receptors (Behl, 2002). Thus, many studies suggest the use of oestrogens as a treatment of Alzheimer’s disease, as in fact, oestrogens increases the activity of acetylcholine, promotes the growth of neurons and their connections, enhances blood flow in the brain and seems to constrain the toxic effect of ÃŽ ²-amyloid (â€Å"Alzheimer’s disease: recent progress and prospectsPart II.,† 2001). However, the prominent reason in the treatment of Alzheimer’s disease with oestrogens is the low rate of Alzheimer’s disease in women who after menopause had used the hormone replacement therapy (â€Å"Alzheimer’s disease: recent progress and prospectsPart II.,† 2001). Despite of this fact, some studies showed that the use of oestrogen replacement therapy (ORT) had no improvement of the cognition and no halts the degeneration of women with Alzheimer’s disease (Larkin, 2000). Because of the changes of oestrogens during the women lifespan, some studies suggest that there is a critical time related to start the hormonal replacement therapy to have an effect in Alzheimer’s disease (Brinton, 2004; Ka Birkha, 2000; Pettit, 2013). Thus, oestrogen changes is not only affects women with Alzheimer’s disease, b ut also the executive functions in all women during their lifespan. Oestrogen is commonly known as female sex hormone, and there are three types of oestrogen, the 17ÃŽ ²-oestradiol, oestrone and oestriol (Darlington, 2002). There are two other types of sex hormones, the male sex hormone – testosterone, and the pregnancy hormone – progesterone. The release of these hormones are controlled by the hypothalamus through the secretion of gonadotropin-releasing hormone which acts on the anterior pituitary gland to stimulate the release of the follicle-stimulating hormone and luteinising hormone (Darlington, 2002). During the female lifespan the levels of oestrogens change, such as menstrual cycle, pregnancy and menopause (Pettit, 2013). The menstrual cycle occurs during puberty and last until menopause, except during pregnancy. The ovulation occurs when there is a peak in the release of luteinising hormone, this hormone regulates the secretion of oestrogen, which in conjunction with the follicle-stimulating hormone control the development of t he follicle (Darlington, 2002). The oestrogen levels reaches the peak during ovulation phase (mid cycle) and the bottom during the menstrual phase (bleeding), during menstrual cycle (Pettit, 2013). In the pregnancy the levels of oestrogens also gradually change, they reach a peak by the third trimester of the pregnancy, and this peak will be the highest level of oestrogen in the female lifespan. On the other hand, the lowest level of oestrogen in a female lifespan will be the menopause, when the levels of oestrogens decline both in the brain and in the body (Melton, 2000 as cited in Pettit, 2013). The differentiation of the female physiology is this cyclic rise and fall of hormones levels (Darlington, 2002). Furthermore, oestrogen is not only responsible for reproductive functions, it has a role on the peripheral and central nervous systems, and it also affects the development, growth, differentiation, maturation and function of several tissues in the body (Behl, 2002). Some studies had investigated the differences between men and women and concluded that most of the differences in the brain mechanism and structure is related to oestrogens; the structural, cellular, and molecular differences in the brain is called true dimorphisms (Gillies McArthur, 2010). The main areas of the brain that are affect by these differences are the hippocampus, amygdala and cortex, which are responsible for the memory and cognition (Kelly et al., 1999; Baron-Cohen et al., 2005 as cited in Gillies McArthur, 2010). Additionally, oestrogen receptors are also found in astrocytes and other types of glial cell; in the hypothalamus, the amygdala, the preoptic area, and the forebrain are the highest levels of oestrogen receptors expression; and the oestrogen receptors density is greater in the hypothalamus than in extra hypothalamic regions, for instance the hippocampus and the cerebral cortex (Behl, 2002). To investigate how the fluctuations of oestrogen affect both the neuropsychological and neurophysiological parameters, and to visualise changes during the menstrual cycle, a study has use a functional magnetic resonance imaging (fMRI) to image cortical activation patterns associated with cognitive and motor activation. The results showed that in both neuropsychological tasks blood oestrogen level had a profound effect on the size but not on the lateralisation or the localisation of cortical activation patterns; moreover a noticeable increase in perfusion in cortical areas involved in both cognitive tasks was noticed during the oestrogen peak in the female brain (Dietrich et al., 2001). Another study also investigate the oestrogen fluctuations during the menstrual phase, the results suggested that when the oestrogen are in their peak, some regions show enhanced activation; one of these regions was the cortical region, which is has a connection with auditory and linguistic functions, w hich mean that additional functional networks are recruited (Schà ¶ning et al., 2007). Craig and collegues (2008) stated that women in specific times of their lives, (for instance childbirth, and around menopause), commonly complain of memory problems, which are related with oestrogen changes; their results showed that a biological justification for previous reports might be the higher oestrogen levels, which is associated with improvement of verbal memory performance during the normal menstrual cycle. Therefore, the main problem of the oestrogen changes is the menopause, where the oestrogens levels drastically fall. Evidence from a study showed an executive dysfunction in a women at menopause without hormonal replacement therapy, the results also suggested that the interruption of cognitive processes is promoted by the frontal lobes rather than the hippocampus; additionally, oestrogen improves the execution of working memory tasks and the prefrontal cortex is essential for intact working memory (Keenan, Ezzat, Ginsburg, Moore, 2001). A longitudinal study showed significant differences in regional cerebral blood flow during the memory tasks between women on ORT and women without, also women on ORT had better performance on neuropsychological tests of figural and verbal memory (Resnick, Maki, Golski, Kraut, Zonderman, 1998). Hence many studies had showed the improvement of executive functions, memory and attention on the ORT for women in menopause, however there is a crucial timin g to start the ORT, the critical period hypothesis. The oestrogen need to be taken when neurological health is still intact to have positive effects, before or at the time of menopause, otherwise if the replacement start after menopause, it can have harmful effects (Rettberg, Yao, Brinton, 2014). In conclusion, oestrogen is very important to the best functioning of the female brain. Executive functions, memory and attention are especially related to the levels of oestrogen. During the female lifespan the levels of oestrogens naturally change, reaching the peak on the third trimester of pregnancy and the lowest levels at menopause. Many studies showed the importance of the oestrogen replacement therapy, not only to alleviate the menopause symptoms but especially on the improvement of cognition. However there is the critical period hypothesis, which suggest that the time to start the ORT is before or at the time of the menopause to have the beneficial effect of it. Although there is a relation between low oestrogen levels and Alzheimer’s disease, evidences showed that the use of OTR in Alzheimer’s patients had no improvement. Finally, oestrogens and time are together, and the crucial timing to start the OTR can modify a life, the importance of future researches in this area is to provide a better future for women and maybe decrease the numbers of Alzheimer’s patients.

Affirmative Action: A Counter Productive Policy :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  By definition, racism is the discrimination of prejudice against race. Discrimination, by definition, is treatment or consideration based on class or category rather than on individual merit. In 1961, when President John F. Kennedy issued Executive Order 10.925, he was indicating that individual businessmen should take affirmative action to ensure applicants and employees are treated â€Å"without regard to their race, creed, color, or national origin.† His executive order implied equal access and nothing else. The system that has evolved since is a perversion of the original intent of affirmative action. The stipulations that make up affirmative action today are too narrow to effectively help in the fight against racism and discrimination.   Ã‚  Ã‚  Ã‚  Ã‚  Affirmative action has the capability of causing reverse discrimination. Discrimination against white males is just as bad as discrimination against any minority. Some people say that affirmative action is justified as a way of making up for past discrimination. Although discrimination still exists in the United States today, as it does in the rest of the world, most African Americans entering the job market today, were born after the Civil Rights Act of 1964. Because of this, most African Americans have suffered little or no oppression in terms of slavery. When the Civil Rights Act was passed, its spirit was not one of reverse discrimination, but of getting employers to consider applicants candidly in filling jobs within their companies. Hubert Humphrey, a major sponsor of the Act, was quoted during a 1964 interview swearing that he would â€Å"eat the bill if it were ever used for discrimination of any sort.† Yet, it has promoted just that, discrimination . The past cannot be changed, and society should stop compensating people who were never hurt at the expense of people who have done them no harm.   Ã‚  Ã‚  Ã‚  Ã‚  This unwarranted discrimination bothers most employers as well as most employees who do not qualify for affirmative action. The employers feel they have ended up with a lesser quality worker, because of unfair and unwanted employment regulations. Here is yet another disadvantage of affirmative action, namely that every employee from a social minority that benefits from affirmative action can bear a mark of not being the best pick, but only the best pick from a limited group, even if the person is selected for being the best available on the complete job market. The bypassed employees can feel tricked by the government or the minority.

The Libyan Head of State, Muammar al Qaddafi :: Biography Biographies Essays

The Libyan Head of State, Muammar al Qaddafi Muammar al Qaddafi is a very dangerous man. He promotes terrorism, and radical causes. He is committed against the U.S, and will help almost anyone who is also against the U.S. He is very intelligent and crafty. In 1969 he led a coup against the Libyan government. He succeeded, and became head of state. He is a devoted Muslim. Qaddafi is a person to be read about and learned about. As I mentioned above, one of his greatest successes was leading a bloodless coup against the Libyan monarchy. He became head of state. Another success is that fact that most Libyans lead good lives. All Libyans have a house or an apartment, a car, and most have televisions, phones, and recording equipment. The young people are well dressed and fed. He has survived many coup attempts against him. His face and picture are in most buildings in Libya. He always was devoted to school as a kid. He would take a long hike from the desert to school. He would come home only every Thursday, the beginning of the Muslim weekend. Then he would go back to school. He was the first in his family to be well educated. One of his first goals when he was a child was to join the Libyan army. He slowly moved up in rank. It was surprising they even let him in the army; he had a long police record. He eventually joined the King's police. This was when the idea of a coup attempt came. He did succeed. Qaddafi was born in a tent in the desert 20 miles south of the sea. This is a desolate place- burning hot in the summer, and freezing cold in the winter. Most people would consider this place to be uninhabitable. His father was at the bottom of social level in this very poor country. The name of tribe Qaddadfa means in Arabic, " Spitter or vomiter of blood." In Qaddafi's early years, in the 1940's there were tank battles in the desert and thousands of bombing raids by Germans in Libya. Besides this, in the 1920's the Italians under Mussolini had conquered Libya for the second time and had killed large numbers of women, children and old people. They trampled on copies of the Koran, threw men out of airplanes and raped and disembowelled women. So the Libyans of Qaddafi generation grew up full of